Leonard says the MLS told her the frisky photos depicting the basement violated MLS policy. The listing agent, Melissa Leonard, ABR, a sales associate with Coldwell Banker Preferred in Blue Bell, Pa., says her client was selling the home along with bondage gear in the basement, so she strived to represent the property as realistically as possible.
In another example earlier this year, the MLS serving the Philadelphia area removed some photos of a $750,000 home showing a sex dungeon in the basement. Now MLSs around the country may find that they have to police the appropriateness of listings uploaded to their sites as more real estate professionals endeavor to gain publicity by pushing the envelope. HAR said in November that it removed Gyldenege’s listing after fielding more than 100 complaints about its content. I showed nothing more than a Victoria’s Secret ad. “Why can’t I advertise a house this way? There was no nudity. “These days, we’re all doing these tricks of the trade to get attention for our listings: baking cookies, adding scented candles, and playing music to appeal to buyers’ senses,” Gyldenege says.
Gyldenege, a sales associate with Home Pros Real Estate Group in El Paso, Texas, says she was in disbelief when HAR.com-the online home of the Houston Association of REALTORS®, which also serves as a statewide property search website-removed the listing. Then it earned national headlines-after a large real estate portal took the listing down.
Kristin Gyldenege’s provocative listing for a $200,000 property, which featured photos of scantily clad fitness models performing household chores in the home, became an overnight sensation last fall and earned 20,000 views in 24 hours. © erhui1979 - DigitalVision Vectors/Getty Images
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